Cam has setup a panel that includes Alex, Haley, Manny, and Luke. His original goal was to showcase alternative options beyond college for the high school. It turns out the principal isn’t a fan of that idea, but only because he’s more interested in winning the “Golden Apple” award, which is for schools that have 60% of their class going on to college. His self-interest may push some students into a path that they aren’t meant to be on.
At the start of the scene, we learn that Cam’s not sure he believes everyone should go to college, but he isn’t sure how to proceed once he finds out that his principal is encouraging him to only talk about the benefits of college. Midway through the show, Mitch convinces Cam that if he can make it wear the principal doesn’t get the Golden Apple award, Cam may be promoted to Head Principal which comes with more perks. Cam goes along with it, and switches the theme of the panel to focus on non-college options.