Luke and Manny’s class is having a yard sale to benefit UNICEF, but Jay hates when people haggle. In this scene, some guy had gone into Jay’s house, and then tries to buy his toaster. He’s not sure of the quality of the toaster and isn’t willing to commit to purchasing the toaster unless Jay can prove that it works. In markets with asymmetric information, one party of the transaction has more information about the quality of the product compared to the other party. This makes the market for used goods unique from new goods. It turns out, though, that the toaster was never for sale.
See more: asymmetric information, exchange, insurance, market for lemons, used goods, willingness to buy, willingness to sell
Alex is practicing her college interview for Princeton in the mirror when Haley comes in to style her hair. Princeton is an Ivy League school that is very prestigious and gets a lot of applications. Princeton does not know which applicants it should let in so it screens them. Screening is an action taken by an uninformed party in a situation characterized by adverse selection. There are many things that colleges do to screen applicants. They require high school transcripts, a certain GPA, test scores and they conduct an interview. When someone is interviewed, it’s an opportunity for them to send a signal. A signal is an action taken by an informed party in a situation characterized by adverse selection. Alex wants to signal to Princeton that she’s a good candidate for admission into the university. Haley shares her thoughts about the message that Alex is actually sending.
See more: adverse selection, asymmetric information, college, human capital, human capital investments, imperfect information, interviewing, signaling, signals
After a fight about decision making between Phil and Claire regarding Phil’s opportunity to manager a magic shop early in their marriage, Claire surprises Phil by buying the magic shop he originally wanted. One of the things that jumps out to Claire initially is that the previous owner sold her the shop for a very low price, which she now wonders why he was willing to do that. The economic concept of asymmetric information relates to knowledge that one party has in a transaction that the other does not possess. The concept of information asymmetry was the basis for the 2001 Nobel Prize to George Akerlof, Michael Spence, and Joseph Stiglitz.
Second to the information asymmetry, this clip serves as a basis for the discussion on entrepreneurship and competition in markets. While some businesses are started to serve the needs of an area, others are started as passion projects. The ability to owners of businesses to buy and sell their property is a critical requirement of competitive markets.
See more: asymmetric information, competition, entrepreneurism, free entry
Gloria wants to sell her family’s sauce to a larger company. Jay and Gloria each use a different tactic to make the product more appealing, in essence trying to drive up the demand for the sauce. Unfortunately, they don’t coordinate their strategies in advance and Jay blows the deal.
It turns out there’s a lot of information that Gloria has hidden from Jay. She has long had a surplus of sauce that she has been keeping in storage lockers across town. Gloria has likely paid a lot of money for all of the storage. When firms normally have a surplus, it means that the price for the product is above the equilibrium price.
This scene is also a good example of adverse selection in exchange. Gloria knows that her product is no good, but they are trying to signal not only that it’s good, but also that it’s special, almost magical.
See more: adverse selection, advertising, asymmetric information, demand, double coincidence of wants, information economics, marketing, preferences, product differentiation, profit, rationality, sunk cost, supply, tastes and preferences
Phil is trying to sell the family’s station wagon, but it has some issues that he knows would lower the value of the car. Phil words the advertisement in a way to make the car seem unique instead of defective. Akerlof famously questioned the existence of used markets in his famous Market for Lemons paper.
See more: asymmetric information, lemon, market failure, market for lemons, marketing
Phil is desperate to sell this house. The buyer loves it but is afraid that it is haunted. Phil brings in Gloria to cleanse the house of unfriendly spirits. What they find isn’t spirits – it’s not ghost. It’s only bees! This demonstrates adverse selection and screening. Economics suggests that a market where the buyers know less than the sellers will result in adverse selection. That is, there will be more “bads” (haunted) houses on the market than “goods” (non-haunted). One way the ways that the problem of adverse selection can be reduced is through signaling. Phil (the seller) takes an action (asks Gloria to inspect the home) in order to reveal that this home is a “good” (not haunted) home.
See more: adverse selection, asymmetric information, preferences, signaling
In order to get some alone time from their partners, Mitchell and Jay decide to head to the desert, but they didn’t think they’d run into each other at the same spa. In the middle of reading the same book, Mitchell comes across a shocking detail and spoils part of the book for Jay who is sitting across the pool. The gasp provides two examples of economic content. First, Mitchell’s gasp imposes and external cost on Jay because they are reading the same book and Mitchell has ruined the surprise of what happens later in the book. The second is a form of asymmetric information. Mitchell has knowledge about something that will happen in the book later that Jay doesn’t know yet. The power won’t last long as Jay just needs to read a bit more to gain that insight.
See more: asymmetric information, externalities, negative externalities, private benefits, social costs