Deciding Between 2 Candidates

Phil and Jay are stuck in a dispute about which of the two job candidates to hire as their newest parking lot attendant. The two candidates have vastly different personalities, but Jay and Phil believe their preferred candidate’s personality is best for the job. Instead of considering the costs and benefits are hiring each worker, they opt to flip a coin with their two heads on it. While marginal analysis focuses on “one more” of an item, either-or-decision making typically involves weighing costs and benefits to determine which would have the highest economic profit.

 

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