Cam’s dad, Merle, is fighting with Cam’s mom and they are considering a divorce. While there are utility gains from separating from partners, Merle believes he can do better than his current wife because he sees Jay and Gloria as role models. Gloria, however, paints a bleak picture of Merle’s future. Does Merle really have better options waiting out there or would he maximize his expected utility by staying with his current wife?
See more: cost benefit analysis, expectations, opportunity cost, tradeoffs, utility
The entire family is visiting Australia and has a hike planned for the day. On their way to the van, Cam and Mitch get a text from an old friend inviting them to join him on Hugh Jackman’s yacht that day. Cam and Mitch have to decide between time with their families or time with famous people. They don’t want to seem starstruck, but they also don’t want to be bitten by a snake in the name of family time.
See more: cost benefit analysis, opportunity cost, tradeoffs
Phil has to decide whether to leave his own firm and start his own with two old co-workers, but he only has a limited amount of time to decide. He remembers that he is not good under pressure by recalling a time that he bought an alpaca because it was the last one and he panicked. Sometimes people may not make rational decisions because of bounded rationality, whereby they have to make a judgement in a hurry and don’t have time to fully weight all of the costs and benefits. Phil appears to fall victim to this fairly regularly, as evidenced by his decision to buy an alpaca once.
See more: bounded rationality, choices, cost benefit analysis, irrationality, rationality, tradeoffs
Luke thinks he’s ready for college and meets with a community college admissions officer. He asks all the important questions like “how hard is it?” and gets some tough but realistic answers. The admissions officers tells him that after years of hard work, he’ll graduate and be qualified for an entry level job and steadily get promoted until, around age 45, he can expect a 3 bedroom house. Luke compares his current situation with this potential future and decides that maybe college isn’t right for him. But that may not be the correct counterfactual for his decision. The items that he considers free (meals, cable, and laundry) are just being paid for by his parents.
See more: college, cost benefit analysis, counterfactual, human capital, human capital investments, psychic costs, skill building
Alex is graduating from high school soon so Phil, Claire and the kids are visiting Cal Tech. Claire thinks Cal Tech is the perfect place for Alex but she’ll find out soon that she and Alex have different preferences. College is one of the ways that we build human capital. As we learn more things, we become more productive and our labor is more valuable. Alex is already really bright and loves academics so college is a good fit to set her up for doing impressive things in the future.
Claire wants a great school that’s close. Alex wants a great school that’s far away. We also learn that Cal Tech has 5 Nobel Laureates on staff, suggesting that Cal Tech itself has a lot of human capital, making it a highly productive college.
Alex learns why Cal Tech might be a better choice for her than an East Coast school. What is more important: the quality of the program or proximity to home? Choices are tough and everything has a cost. Here’s Alex’s current dilemma: stay close to home and attend the best program in the country OR go to a college on the east coast with a weaker program.
See more: cost benefit analysis, incentives, human capital, nonpecuniary benefits, opportunity cost, preferences, self interest, school choice, signaling, skill building, tradeoffs, utility
Cam is desperate to win the football game and be a winner. He overhears the opposing team’s coach plans for the next play. Does he act on this insider information? Yes. Using insider information in buying and selling financial securities is illegal because it gives someone an unfair advantage. Similarly, many would consider Cam’s actions cheating. In fact, Cam feels really guilty about it but Mitch encourages him to keep up the facade because winning is also important to him. The decision making process involves weighing the costs (his morals) versus the benefits (winning).
See more: cost benefit analysis, ethics, insider trading, morals, self interest
Phil and Jay are stuck in a dispute about which of the two job candidates to hire as their newest parking lot attendant. The two candidates have vastly different personalities, but Jay and Phil believe their preferred candidate’s personality is best for the job. Instead of considering the costs and benefits are hiring each worker, they opt to flip a coin with their two heads on it. While marginal analysis focuses on “one more” of an item, either-or-decision making typically involves weighing costs and benefits to determine which would have the highest economic profit.
See more: cost benefit analysis, decision making, either-or-decisions, labor
Phil has decided that decisions that can’t come to a resolution should be solved by flipping a coin. Phil has gotten one of those special coins for disputes between him and Claire. The two have been arguing for an hour about whether to be cremated and after being unable to land on a decision, Phil opts to flip the coin. As a final dispute, the two flip the coin to determine how they should spend their retirement account. Unfortunately for the kids, the coin decides that they spend it on a beach condo. Typical either-or-decision making involves a careful consideration of costs and benefits, but interdependent decision making may not be so easy.
See more: cost benefit analysis, decision making, either-or-decisions interdependent utility functions, tradeoffs